#vanschallenge

Brand: Footaction

Contribution: Creative Ideation, Videography, Posting Strategy, Community Management

Notes: While freelancing as the social media manager at Footaction, I noticed that #VansChallenge was trending. By lunch, I had filmed my own version of the viral video for the brand and posted it. The post is now the most successful organic Instagram post in brand history in terms of total engagements and total video views.

footaction five

Brand: Footaction

Contribution: Concept Ideation, Interviewer, Wardrobe, Influencer Relationship Marketing, Production, Art Direction

footaction family cypher

Brand: Footaction

Contribution: Concept Ideation, Wardrobe, On-site Social Media Coverage, Influencer Relationship Marketing, Post Production Art Direction, Distribution Strategy