Contribution: Influencer Marketing, Creative Content Management, Product Management, Distribution Strategy, Contract Negotiations/Implementation
Notes: Josh Jelks and Jeremy Jones, the co-founders of GA Followers, had been longtime Footaction influencers. I noticed that Josh often turned product we seeded him into amazing creative for his own social media channels unsolicited. Using the talents of someone the brand and myself were already close to, I leveraged that relationship to have Josh become a regular content contributor to Footaction while giving him all credit and creating a new content franchise around #GAFxFTA! To do this I needed to get buy in from multiple internal parties, including a District Manager in Atlanta (where Josh lives) to provide Josh with product quickly so he could turn around his content before the product released to the general public.