Client: Nike (via Game 7 Marketing)
Contribution: Activation Ideation, Client Pitch
Notes: My team was tasked with creating an event to promote a new connected membership program between Nike and DICK’s Sporting Goods. This event took place at the House of Sport in Victor, NY which is in the Syracuse market and is a hot spot for Syracuse alumni and fans. I ideated and pitched the court to the client. The court, once complete, hosted clinics, games, Syracuse alumni appearances, and a dunk contest during the event.
