Client: NBA (via Game 7 Marketing/Ole Creative)
Contribution: Campaign Ideation, Copywriting, Creative Production
Notes: A take on the NBA’s 75th Anniversary campaign, NBA Lane, NBA Memory Lane is an influencer franchise that asks the NBA’s celebrity fans to record themselves recalling their favorite memory in League history. Once the footage is received, our team edits the video and sends back to the influencer to post on their owned channel(s).