Client: Greenhouse (Foot Locker Inc.)
Contribution: Creative Ideation, Executive Direction, Graphic Design, Social Media Distribution, Editorial Feature Writing, Influencer Marketing
Notes: Sounds is a series from (Greenhouse) that pulls back the curtain of the come-up with some of the most influential hand-picked musicians in the culture who are on the cusp of becoming household names. Before they reach that point, though, they’ll have the opportunity to chop it up with an industry vet to talk music, the industry, beats, rhymes, and life. All episodes, with the exception of the first one, were briefed to and filmed remotely by the featured talent. I oversaw that pre-production and post-production editing, in addition to the social media rollout and influencer plan for each episode.
Greenhouse had a vision for a music pillar of their brand and had access to the artists. I pitched the creative idea, was responsible for executive direction on-set and in post-production, wrote the editorial pieces that accompanied each episode, and planned the social media rollouts.
